5 Steps to Optimize Your Landing Pages for Rankings and Conversions

For every website drawing more organic(unpaid) traffic is important. For that, they have to make their targeted page in search result so when audience searches about the topic they see your landing page. Here are the five steps which help you in optimizing your landing pages both for ranking and conversions,

Step 1 Keyword Optimization

It is really very important to research the topic. Specially keyword research, it is important in creating content. A keyword is not the only thing, people won’t see your keywords only. SEO is important but the overall look of the article or the content is also important. Keywords help you in getting ranking and the overall look of the content help you in conversion. Things you need to consider while searching for a keyword,

• Research related searches of your main topic
  
• Select keyword on the bases of Google's popular queries
  
• Grope your keywords based on how related they are to your topic

Step 2 Write content for your Audience

Now, this next step is ignored by most of us, we all know the importance of this but we don’t really utilize it in our content. When you search your keyword you get the idea about what it is your audience actually looking for. But when it comes to writing we only stuff the keywords. One study says that one of the best ways to get your landing page ranked is to match your content to your targeted keyword. Then try to match your landing page content with what Google's users want. If a user wants to buy a white table than based on this search try to give more details about your product page and special give them more detail about that white table.

Step 3 Optimize as usual

The truth is that SEO on a landing page and on a regular page is mostly the same. Here are the other forms of content that can both help your on-page SEO efforts and engage your visitors,

Videos: Videos becomes much-needed content in this new era. Most of the audience prefer videos over written content. Also, one study says that the conversion rates on landing pages with video can increase by 86%.

Images: Images is also very important, with the Goggles image search feature images become more useful in the conversion of a landing page. With the use of distinctive watermark on an image will make your brand easily recognizable in multiple searches.

Tables and Charts: Users don’t like to read long paragraphs, try to put your search data into tables and charts also show it in graphs when the data is in numerical form.

Step 4 Monitor your Results

Mostly we all do things but don’t analyze the end results and monitor how things are performing. Only making your landing page ranked on search is not enough you have to find and analyze that how to convert that audience into users for that you have to monitor what your audience like and dislike on your landing page. With the help of heatmaps, you can see what your audience is focusing on. On the bases of this analysis, you can improve your landing page to attract more audience.

Step 5 Share on social media

Now lastly after finding keywords, writing the content, optimizing it and after monitoring the results share your content on different platforms. As more people follow brands on social media then searching on google. Sharing on a different platform is a key way to drive more traffic to a targeted landing page. Here are some examples of things you can do to get more organic traffic on your landing page,

• Use social media platform advertising to stay in audience mind and engage your followers with your landing pages
• Share your post mostly when the selected platform audience is active( eg, a Facebook audience is active between 8-10 pm)

With the I think you will find the way how to optimize your landing pages both for ranking and conversions.For more details of landing pages knowledge, you can contact to the SEO or digital marketing agency in Melbourne.