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For every website drawing more organic(unpaid) traffic is important. For that, they have to make their targeted page in search result so when audience searches about the topic they see your landing page. Here are the five steps which help you in optimizing your landing pages both for ranking and conversions, Step 1 Keyword Optimization It is really very important to research the topic. Specially keyword research, it is important in creating content. A keyword is not the only thing, people won’t see your keywords only. SEO is important but the overall look of the article or the content is also important. Keywords help you in getting ranking and the overall look of the content help you in conversion. Things you need to consider while searching for a keyword, Research related searches of your main topic Select keyword on the bases of Google's popular queries Grope your keywords based on how related they are to your topic Step 2 Write content for your Audience

For every online business social media is a very important element. Setting social media goals can help you in increasing your likelihood on social media . Without goals, Your business is only putting effort but don’t know where to stop and where to change strategies. Without goals, you cannot measure how well your social media strategies are performing. Below are the 5 popular strategies to set social media goals to grow your business, 1. Set your objective You can’t reach somewhere if you don’t know the destination. Before starting anything be clear with these few things, Ask yourself these question and be specific with the answers of it, What do you want to accomplish for selected social media platforms? What do you want tachieve? Do you want to increase more traffic to your website? Do you want to increase social engagement? Do you want to increase sales leads? Once you’re clear with these goals make sure each one of them is S.M.A.R.T. It stands for: S- Specific M- Measurab

If you are planning to add a social media platform for your new or existing business or you already have a business account on social media platform . To get more benefits from Social media service, you need to follow these practices. 1. Select the best social media platform for your business Here are the three steps to determine which platform is perfect for your business, Identify your audience First, you need to identify that who is your audience. You have to find your audience based on the factors like age, location, income and more. Identify your goals Once you identify your audience you need to define goals for that particular audience. There are different kind of goals, some create social media page to attract an audience, some create it to develop brand recognition and to create friendly relationships with potential buyers. Identify your Social media platform Lastly, you have to find a social media platform. You have to find that which platform your audience is using. Also