Digital marketing in 2019: Here are the top trends of this year

Make this new year 2019 a year of improving and building off of 2018’s digital marketing trends such as the rise of voice advertising to the connected TV revolution. Here are the top trends which are expected to dominate the landscape in the new year as a digital marketing trend,



Artificial Intelligence (AI) and chatbots
AI or Artificial Intelligence is also a pivotal trend to follow in 2019. A survey says 51 percent of the Digital Marketing Services providers are already into this AI- Artificial Intelligence. No doubt the AT provides enhanced analytics which helps the marketer in executing the campaigns and making efficient plans. For the business AI can be used to enhance the perform keyword tagging, segmenting and tracking the currently working campaigns. With the increasing adoption of AI, it continues to improve. One of the major ways this all happens is through chatbots. The bots are reshaping the way the users and the customers interact with brands. Chatbots are a quick way to answer the queries and provide helpful direction to the website visitors. Also, some people interpreting that by the end of 2019, chatbots will become the norm across a broad range of industries on business websites.

Voice advertising
In the year 2018, we analyze that the emerging popularity of voice-activated devices would lead advertisers to venture with voice advertising and the market did the same. As a result, today millions of people use voice controlled devices to ask for information, to place an order, to make a list and many more things. But for 2019 this is only the beginning. Research shows that 50 percent of searches will be done with the voice control by 2020. As voice provides advertisers a wider and greater context surrounding the user’s needs. Overall it allows Digital Marketing Agency and brands to more effectively managed ads and landing pages to the specific required information the users are seeking.

Visual search
Another form of search which can help Digital Marketing Agency is visual search, it enables consumers to capture photos of desired items or products with the use of their smartphones and locate within a given store’s inventory. This method is already adopted by some home depot and urban outfitter on the retailer side and platforms such as Bing, Pinterest, and Google have rolled out a special function, with that a user locate specific item inspired by objects in the real world.

All the above trends can help your business in lightening speed. Adopting new trends with the help of Digital Marketing Services provide you can increase the profit and numbers of visitors to your online business. InfotechAus, a digital marketing company provides a complete solution to your business, which helps you in growing your business faster in this new year 2019.



Location: Melbourne VIC, Australia

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