Everything you need to know about Google Mobile First Index!

Google just added another chapter in their attempt to deliver a satisfying user experience. I know you have been hearing news related Google's mobile-first indexing lately. Google updates mobile first index because they want to improve the mobile user experience and make the web-friendly view. 

Back in 2015, mobile internet usage surpassed desktop usage. Research indicates that the internet is accessed more via mobile phones than it is accessed via a desktop and the numbers are still rising. With that Google began working on mobile first indexing in 2016 and launched it in 2018. 


What is mobile first indexing?

Basically, Mobile first indexing means is the mobile version of any website and it will be the priority of the search engine to crawl for its SERPs. 
Before that Google's search engine indexing was limited to websites desktop version only. and those websites took too much time to respond on mobile. With the Google update, they aim that search engine prefers websites which displayed well on a smartphone. 

Why is the mobile-first index important?

According to a survey, there are more people uses internet on mobile these days than desktop computer and laptops. With the increasing usage of mobile Google, update mobile the first index. Another reason for updating is the content for which Google might considering to rank the website, might not even be visible in the mobile view. 

Why Should Businesses Go For Mobile Optimisation?

Mobile users have surpassed desktop users.
As in 2018, 52% of all web traffic is mobile.

For website businesses to secure their online visibility, search engine rank, mobile optimization has become crucial with the rollout of his feature. Without optimization, your site can be suffered to the digital purgatory.

What does Mobile first index mean for your website?

If your website is serving different URLs or different content for different devices, Google will determine your rank worthiness based on the mobile version of your website but it is only for mobile. The desktop of your website will remain the same. And if you have AMP and non-AMP version of a site, the google still prefer to index the non-AMP mobile URL of your site first. Usually, AMP is a super bare-bones version of your web-page. 

Are You Ready For Mobile-First Indexing?

According to the latest guidelines of Google on this topic, if you have a responsive site, you have nothing to worry about. As your content on your mobile and desktop versions is similar, you don't need to do anything different. But, if you have a dynamic website, then you have to balance things on both the versions. This includes all form of data, textual, visual data, alt-attributes, etc. 

Making it Mobile-Friendly

Now its time for you to invest in your mobile optimization. Keep in mind that now your website needs to be more mobile friendly. Before the GoogleBot changes, websites weren't necessarily mobile friendly. But with the time and growth of technology, mobile phones are becoming more and more technologically advanced. People are using cell phones to look up things more than desktops.  

Make sure when you're updating your website for mobile use if your mobile site becomes slow and has a bad interface, it will increase the bad organic results as well as you wasted money on clicks that don't convert.

Here are a few things you need to care about when you're making changes. 

  • First, make sure your site is responsive.
  • Site speed
  • Ease of use on a mobile device

When in trouble take help from 3rd party services, 

InfotechAUS as a Web Development And Digital Marketing Agency Melbourne, we ensure our clients with our marketing strategies and with the sole focus of solving the problems your business faces. 

As Google has not declared a timeline for complete mobile first indexing, they are rendering you sufficient time to get your mobile site ready. If your responsive website design affects your organization and some expert consultation on optimization, you can happily contact us at InfotechAUS. You can freely trust us as we are growing as Digital Marketing Agency Melbourne. Now, it's time to be proactive. 

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