Infotech Aus

Businesses without a digital strategy are directionless. Without proper strategies, you don't have clear goals for what you want to achieve online. Even companies that do have a strategy would be well-advised to revive it, as change is the only constant. It is important for not only an online business but for any business which needs to stay competitive in the market.  Here are his top reasons for you to place a focus on digital marketing for your business:   1. Your Business lacks Direction,  Businesses who don't have clear strategic goals lack a clearly defined digital strategy, they find it difficult to define what they want to achieve online in terms of reaching new customers or building deeper relationships with existing ones. Without clear strategic goals, you have no idea about where to allocate your resources and are unable to measure the level of success.  2. You get to know your market better Having a better marketing strategy hel...

Google just added another chapter in their attempt to deliver a satisfying user experience. I know you have been hearing news related Google's mobile-first indexing lately. Google updates mobile first index because they want to improve the mobile user experience and make the web-friendly view.  Back in 2015, mobile internet usage surpassed desktop usage. Research indicates that the internet is accessed more via mobile phones than it is accessed via a desktop and the numbers are still rising. With that Google began working on mobile first indexing in 2016 and launched it in 2018.  What is mobile first indexing? Basically, Mobile first indexing means is the mobile version of any website and it will be the priority of the search engine to crawl for its SERPs.  Before that Google's search engine indexing was limited to websites desktop version only. and those websites took too much time to respond on mobile. With the Google update, they aim that search engi...